How it works
Pinpoint your stage
A 4-question quiz maps your revenue, team, and bottleneck to one of 10 stages.
Get the playbook
Each stage spells out the constraint and exact action to graduate, across 8 functions.
Track your progress
Check items off as you complete them. Watch your % to next level climb.
The 10 Stages
From Stage 0 to Stage 9
Improvise
Level 0–1
Just you, figuring it out. Give something away for free.
Monetize
Level 0–1
Make your first sale. Charge real people real money.
Advertise
Level 0–1
Let more people know about your stuff. Live the Rule of 100.
Stabilize
Level 1–4
Stop the chaos. Get repeatable.
Prioritize
Level 5–9
Too many opportunities. Pick the right ones.
Productize
Level 10–19
Turn your service into a real product / repeatable engine.
Optimize
Level 20–49
Stop pursuing opportunities. Solve problems in sequence.
Categorize
Level 50–99
Become a category leader. Own a slice of the market.
Specialize
Level 100–249
Lead a team of teams. Prune the bloat. Specialize every function.
Capitalize
Level 250–500
Use capital to compound. M&A, public markets, platform.